Makeup by HT is a luxury south Florida makeup artistry brand specializing in bridal, editorial, and special event makeup application. Over the course of a two-month engagement, we partnered together to design, build, and launch their first website.
Luxury Goods & Services | Established 2011
The Challenge
Makeup by HT built its brand primarily through Instagram, generating leads and securing clients through organic profile discovery and direct inquiries. While this approach proved highly effective with Gen Z and Millennial audiences, the team recognized an opportunity to expand its reach to older demographics who rely primarily on Google when searching for makeup artists.
The Outcome
The Elelemo team designed, developed, and launched a chic, user-friendly website structured to elevate the brand’s online presence and significantly improve discoverability on Google. Makeup by HT is excited by the growth in visibility, website traffic, and client inquiries, as a direct result of this project.
