Sketchy is a leading medical education SaaS platform used by students at every U.S. medical school, leveraging visual storytelling to help learners retain complex information and succeed on their exams. For over 2.5 years, Elelemo Senior Marketing Consultant & Founder, Victoria, led their direct-to-consumer marketing efforts as Director of Marketing.* 

Medical Education Technology | Established 2013

Merchandise Design

During her time with Sketchy, Victoria played a hands on role creating branded custom merch for use with events, giveaways, and Sketchy's ambassador program.

Event Design

Victoria led consumer event strategy and experiential design for Sketchy, including sourcing and building the “Sketchy Arcade” as a standout activation within the go-to-market campaign for the company’s AI-powered clinical reasoning platform.

Marketing Material Design

Victoria collaborated closely on the design and production of high-impact print materials, supporting cohesive brand presentation across physical touchpoints.

Victoria led the strategy and execution of multiple successful seasonal campaigns,

driving impactful brand engagement and performance.

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***Sketchy has never engaged or been affiliated with Elelemo Group, LLC. The work featured on this page was led independently by Elelemo founder and Senior Marketing Strategist Victoria Siton, during her direct employment for Sketchy. It is intended to be representative of the types of projects Elelemo can execute under her direct leadership.